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At Factchequeado, we’ve launched an Innovation and Experimentation Lab, an initiative that’s part of the Engage project led by the International Fact-Checking Network (IFCN).
From January through December 2025, our team is testing new storytelling formats and artificial intelligence (AI) tools with one clear goal: to understand which types of content formats have the greatest impact on Latino audiences in the United States, so we can create content that better aligns with our communities’ needs and preferences. Our aim is to reach them more effectively by adapting to their social media consumption habits.
What are we doing?
A/B testing formats:
We’re experimenting with different content styles on Instagram, TikTok, and YouTube — including a pilot partnership with content creators — to measure which formats perform best in terms of reach, clicks, engagement, and trust.Integrating artificial intelligence (AI):
We’re testing various AI tools to turn text into video, images, or audio, and to automate parts of our content production process. The goal is to improve efficiency without compromising quality.
We’re excited about the early results: we’ve achieved over 70% growth across five social platforms, and initial data from our collaboration with a content creator looks highly promising.
This entire process is being documented as part of a collective learning effort. We want to develop a list of best practices, tools, and workflows that can benefit the broader community of media organizations serving Latinos in the U.S. — helping us continue to fill information gaps in Spanish in a trustworthy and innovative way.
